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Maximizing ROI: The Best Email Marketing Tools to Use on Toolcano

Introduction to Toolcano

Toolcano is a web platform where all the important and useful digital marketing tools which are required and used in various domains of marketing are listed and uploaded. Toolcano has been formed after extensive research and the tools are updated continuously. Toolcano offers information related to these marketing tools in the form of tutorial videos, its pricing and use applications. Toolcano is designed in such a manner that it will benefit both marketers and non-marketers equally. The tools uploaded on this platform are helpful even for students by facilitating the execution of their daily tasks.

What is Toolcano?

Toolcano is a tool aggregator website, which is built to simplify the tool finding process. It is designed with one thing in mind- to support marketing individuals in their digital marketing journey. Toolcano aims at addressing and solving the issues of users by providing an array of marketing tools which can be used to solve their purpose regardless of their roles. Toolcano serves as a source of information regarding many digital marketing tools which serve across various domains.

Why Toolcano?

Toolcano is designed to help and guide anyone and everyone who is looking to get information or use the best AI tools which will reduce their manual tasks or increase productivity. Toolcano is a premium mar-tech stack, providing information and resources which serve in marketing and tech domains primarily but are not limited to these areas. Toolcano is developed after multiple hours of extensive research, which relieves any user from spending their valuable time researching for the tools which might be best for them.

How will it help marketers?

Toolcano provides a one stop solution for all the marketing tool requirements, regardless of their background. It ensures that any individual who uses Toolcano would find the most appropriate solution for their requirements. Most of the digital marketing tools are focused on marketers, which will help improve the impact of their campaigns and increase revenue, traffic or any other metric they wish to improve. Toolcano offers a wide range of tools which can be used by no-marketers also, without having to spend the time on research. It helps in saving time and resources which will have an overall impact in the improvement of any campaign and revenue.

Top Email marketing tools on Toolcano

1. Active Campaign

ActiveCampaign is one of the best tools available for email marketing. It helps you automate the email marketing process. With ActiveCampaign you are able to perform tasks with ease, be it sending newsletters or automating the process. It allows you to perform email marketing, but not only that. It lets you perform CRM (customer relationship management), you can purchase plans for the either tasks or combine them in a bundle. ActiveCampaign gets the best result in email marketing and deliverability is one of the best among other competitors.

2. MailChimp
 

MailChimp is a name which every marketer is familiar with. MailChimp is one of the best tools available in the market. It has stayed among the top email marketing tools for a while now, and it has got reasons which make it one of the best tools. MailChimp is free, offering a basic plan which supports your campaign up to 2,000 email subscribers. Anybody who wants to start email marketing and is not willing to invest at an early stage, MailChimp is the best solution for your queries. You can send up to 12,000 emails per month to these 2,000 subscribers for free! MailChimp offers feature rich tools which makes email marketing an easy journey. It helps you design landing pages for free, and there is no limit to the number of landing pages you design and build. It also provides access to pre-built campaign templates and email designer, which can make the tedious task of designing an email an easy and hassle-free job. Another thing which MailChimp offers is Marketing Automation which covers everything from welcome messages to re-engagement messages and everything in between. All this with the support of analytics and reporting make MailChimp one of the best tools for email marketing,especially for any newcomer.

3. OptinMonster

OptinMonster is another name which brings a smile on the face of marketers when email marketing is discussed. One of the best features of OptinMonster is that it allows you to collect email addresses through opt-in forms. It also helps in increasing your website page views for popular pages using behaviour detection of users. It allows you to develop and send targeted messages for subscribers, regular visitors and customers. Another benefit of OptinMonster is that it helps you retarget returning audiences which have abandoned their cart and help you convert them into customers. Multiple pop-ups can be designed with pre-built templates and drag-and-drop builder, which allows you to create new popups.


4. SendinBlue

Another name which resonates with email marketing is SendinBlue. SendinBlue has been one of the top choices of people for email marketing for quite some time now. It allows you to build multiple email templates which are user-friendly. Building email templates is as easy as clicking a button, with the drag-and-drop function. It also helps you personalise emails before you send it out to the subscribers. Personalisation includes name, both first and last name, date of birth, gender and all the information submitted by the subscriber. SendinBlue also helps you create retargeting campaigns for your visitors based on their actions. It helps in creating a sign-up form which will help collect the information from multiple fields.

5. SendGrid

SendGrid is one of the top tools used by many people and organisations for email marketing. But it does not only perform in email marketing. It helps through other aspects of digital marketing also. That being said, email marketing is the key focus of SendGrid, where it helps in sending bulk emails with a high deliverability rate. The deliverability rate of SendGrid is among the top in the world.
You might think that high deliverability is claimed by all other tools too. So what’s different with SendGrid? It performs spam testing where powerful spam filters optimise the deliverability before sending bulk emails. It also performs email validation, unlike many tools where all the invalid, non-existent and invalid email addresses are removed. It helps you target only valid and actual customers. Another benefit of SendGrid is that it has built-in templates and editors, which allows for quick addition and personalisation of the templates.
You can use these templates to create multiple copies which can then be used for A/B testing. A/B testing will provide the information regarding the performance of a specific email in any particular campaign.

Conclusion

Still not sure which marketing tool to choose, no worries. We got you covered. Visit our website, and choose from a wide array of tools which will help in your email marketing journey. These tools are uploaded after careful and intensive research, which will save you from spending multiple hours on the internet researching the email marketing tools. This saved time can be utilised to improve your marketing campaign and build great landing pages.

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